100$ for a virtual car?

You probably know about EA's decision to insert the supercar Koenigsegg CCX "Elite" Edition in Need for Speed World but don't you think 100$ is way too much? This means games (expecially online ones) are pretty addictive and people are really looking for stuff like that even if it's expensive.

Big Point did the same thing with their game Dark Orbit where they asked 1000E for a spatial ship and guess what? They made 2 million euros out of it!

Would you pay that price for something like that?