Kaz Hirai presenting a 80" 4K OLED TV.
With 3D Televisions entering the customer market in 2008, companies thought to have struck a gold mine. Did they...?
In 2008, 3D television became a true phenomenon, you couldn't get around it. Movies like James Cameron's Avatar featured in 3D in theatres worldwide, yielding hundreds of millions of dollars within the first 12 months. Events like these had a great impact on the TV market aswell.
It finally got interesting to invest in a 3D TV, since TV providers promised to broadcast in 3D and there would be 3D movies coming out.
Now, in 2013, 3D TV couldn't be more dead. Customers rarely buy 3D TVs anymore and there's only a scarce offer of 3D channels and movies, but the biggest cause is probably the announcement of 4K OLED (Ultra HD) quality TVs and channels. But there's also the economic crisis of course.
Although 4K OLED TVs are very expensive at the moment (several thousands of dollars for just the TV), customers have faith this will be the TV of the future, so they wait until it has lowered in price, to buy it.
OLED (Organic Light Emitting Diode) is the successor of LED and 4K (or Ultra HD) is the successor of HD (High Definition).
4K OLED TVs have entered the market in 2013. The cheapest variant is without any doubt the Seiki SE39UY04 39" 4K TV. It costs about $699, while Sony's 80" model costs about $20,000. But people seem to forget that when it comes to price-quality comparison, the Sony TV wins.
Expect 4K OLED TVs to lower in price pretty quick, just as with Plasma, LCD and LED TVs, those costed several thousand dollars at release aswell.